What’s more, a study by dating site e Harmony, estimated that seven in ten couples will have done so by 2040 – with 55 to 64-year-olds experiencing the biggest boom (an expected 30 per cent rise between 20).

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The bad thing is that somehow the place encourages us to define ourselves as a checklist of things we like to do.

Shared interests and compatibility are nice, but I’ve always felt like relationships thrive on a chemistry that has very little to do with activities.

This will help you avoid catching them in the middle of washing their dog, their hair, etc! Be confident and talk to them like you’d talk to one of your friends. To avoid this pitfall, I’d suggest having a checklist which is especially easy to do since you’ve already communicated and there a ton of questions that you can ask them about their profile. You should definitely avoid talking about your exes, politics, recently deceased relatives or pets or anything that makes you feel less than happy. Asking questions of this type helps to foster your conversation and allow them to get a better feel for you as a match. Even though e Harmony does a very good job of matching you, I’ve seen and read a lot of profiles where users have taken some liberty with what they’ve written and embellished to varying degrees. If you’re going to do it, it should be near the end of the call.

You’ve invested so much to get to this point; don’t be afraid to reveal that you’ve looked forward to speaking with them. Don’t get me wrong — it’s ok to have some silence here and there, but you really want to avoid extended periods of dead air. Be prepared to talk about your life, friends and family, hobbies and recent accomplishments. This is the most important piece of advice I cannot reiterate enough.

’ For Britain’s 16 million singles, looking for love online is the norm.

Studies have suggested that anything between 35 and 50 per cent of all couples in the UK, now meet via the web.

But it’s a thorny issue - and one that must be tackled, as more and more of us turn to the online dating.

No longer do we see tabloid headlines screaming ‘meet the couple who found love ON THE INTERNET!

You can ‘get to know’ someone from behind the safety of a screen.